Scope

Due to rising traffic congestion in the city of Munich, BMW in collaboration with the city council wish to introduce dynamic parking prices in the city center. In Munich during the day, 30% vehicles on the street are looking for a parking space.

My team was tasked to design and build an experimental solution leveraging the dynamic pricing

Impact

The AR-localizer app design successfully enabled users to locate individuals quickly and accurately in crowded places. The intuitive AR interface was highly praised by users, leading to positive feedback and high adoption rates upon release.